Wednesday, April 6, 2011

"What Fuels You"

The lockout is still on, but that does not seem to stop athletes like Tim Tebow from locking in endorsement deals.
(Photo: Tim Tebow by: FRS.com
Tim Tebow, with that name alone I think I said enough to grab your attention… didn’t I ladies?
The Broncos quarterback has had his fair share of commercial time beginning from his debut commercial during last year’s Super Bowl with his mother. Focus on the Family Super Bowl Commercial with Tim Tebow The anti-abortion ad campaign created a lot of controversy, and that due to the content of the commercial it would not air. However, as we all saw Tebow tackle his mom the ad didn’t pose much of a threat, and if the audience was not previously informed about the ad they probably did not know entirely what it was about.
(video: youtube.com)
From anti-abortion to Jockey shorts Tebow likes to create hype. (Of course I don’t mind the Jockey shorts, and I know most of ya’ll could agree.) Since last July Tebow has been the spokesperson for Jockey, and while the lockout is going on Tebow could be looking at a modeling career for the time being. The news gets better! Not only will Tebow be modeling, he will be modeling Jockey underwear, and his commercial will debut next week... Talk about making the best out of a bad situation.
  (video: youtube.com)
Tebow seems to be one of the luckier athletes since he is still having income coming in not through one endorsement deal, but through several. Tebow has joined the FRS family, and recently debuted his commercial for the energy drink, sadly he’s not in Jockey shorts, but we can appreciate his passion and inspiration that the commercial seems to focus on during these rough times for athletes. Tebow is promoting the FRS energy drink in their, “What fuels you,” campaign. The commercial focuses on the negative criticism that Tebow has faced through his career, and how that has drove him or should I say “Fueled” him to do better and become the accomplished athlete he is today.  
In my opinion the “What fuels you” campaign is genius! It sounds like it symbolizes the negativity facing the athletes during this lockout, and hopes to inspire them to overcome the obstacles that they are facing. If anyone else got that from just viewing it I would like to know, or am I looking to deep into it?
However you look at it Tim Tebow sure is taking advantage of his opportunities, and is doing everything he can to overcome his obstacles or make the best out of this

1 comment:

  1. I got the same message from the "What fuels you" campaign, and I think it's a great idea! I like the positive attitude that comes with the slogan, which is an attitude that Tebow seems to have as well. I wonder if the energy drink works! Interesting topic, can't wait to read next weeks :)

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